Jorge Luis Borges and hes great love for Argentina Essay

Jorge Luis Borges and hes great love for Argentina - Essay Example The brilliance of Jorge Luis Borges the author came into existence as a result of a number of factors, including his genealogy, his early life experiences, his exposure to Spanish and English at a very young age, his family’s trips to Europe and most importantly, his paternal grandmother. All these things served to shape the man who, with his erudite creativity, created masterpieces which, till date, are read and praised by people all over the world. Although he wrote and compiled numerous short stories and poems, and received accolades for his prose, Borges started off his literary career with a collection of poems titles Fervor de Buenos Aires. The collection, literally translated to mean Passion for Buenos Aires, is an acute reflection of the love and sentiment the poet has for his homeland. The work was not only significant in its content, but had great emotional value for Borges too. In his autobiographical essay, Borges claimed that throughout his literary career, he fel t he had never moved beyond his first creation. In his own words, â€Å"I feel that all my subsequent writing has only developed themes first taken up there; I feel that all during my lifetime I have been rewriting that one book.† (Lovecraft, 199) These words aptly reveal the impact the work had on Borges. Through the analysis of Fervor de Buenos Aires, the love of Jorge Luis Borges for his country Argentina can be discovered in greater insight. Borges deep attachment to his country can be explained in the events that preceded the publishing of Fervor de Buenos Aires. Born in Buenos Aires, he was raised in a suburban district located on the outskirts of Buenos Aires. He grew up in a household that was unique for the time – both English and Spanish were spoken fluently in the family. His father had a sprawling library of English books, and Borges had read great English literary masterpieces at a very young age. As a young boy, he was not

Promotional Strategies Essay Example | Topics and Well Written Essays - 500 words

Promotional Strategies - Essay Example Promotion of a product involves the achievement of two objectives, and that is to provide information of the product to the targeted market, and to effectively persuade the targeted market into purchasing the product. Advertising is extremely useful in reaching any message put to any targeted market, while its relative impact on persuading the targeted market into purchase is low. Yet, it does both, and this is true for any product and in any sector of industry making it the effective form of promotion for all products. The primary advantage of advertising is that it is the least expensive in terms of per individual cost and less time consuming in spreading consumer behavior oriented information on a product to any target market, when compared to personal selling. Such messages can be got across to the targeted markets through different forms of media and the Internet quickly, and at much lower costs than what it would take a team of sales representatives to achieve. The advent of the Internet has provided a means for advertisement at even lower costs than conventional advertisements through print and television media (1). Words and images used in advertisements can trigger consumer positive reactions in wide target markets, even spread across the globe at a relatively low cost, and in very quick time (2). The disadvantage of advertising lies in the impact that it can create in the target market. Therefore deliberate planning must go into the creation of an advertisement, with extreme care being taken in the words and images used. An advertisement is like an arrow. Once it is let loose it cannot be called back, and if the message it carries creates negative feelings of either the product or the business enterprise involved in it the consequences will be disastrous. This is particularly true when products are marketed globally, and advertisements used for their promotion. Care has to be taken see